Ideation offers a complete advisory service from the identification of new business through formal processes to market launch of a new product or service. Use of proven methodology greatly raises the chance of commercial success. Depending on your brief, a customised plan for your business will include these steps;

[] Use of Phoenix methodologies to identify new business or growth opportunities

[] Market Research

[] Strategic Fit & Return on Investment

[] Consumer Input by QFD (quality function deployment)

[] Prototype

[] Commercialisation and Implementation

Ideation will detail financial exposure at every point and stage-gate critical decision points to modify the plan if necessary. Part funding for product development is available from central and local government agencies in many cases. Contact for advice